When it comes to finding people to approach about Rodan +Fields®, I am reminded of the popular children’s books, Where’s Waldo? by Martin Handford. As you probably realize, you just never know where you will find Waldo in these books because he is absolutely everywhere. And that’s the way it is with finding people to talk to about your business.
First of all, direct selling is a people business. So that means you must go where people are located. You’ve probably already created a large Prospect list, but take a few minutes to jot down all of the places you go where there are lots of people, then keep adding to it as you think of other places and events. For example, in line at the grocery, the salon where you get your hair done or have manicures and pedicures, the groomer’s, your children’s sports games, the Farmers’ Market, cocktail parties, the gym, or just people you run into on a regular basis while you’re taking a walk. Talking to strangers may mean stepping outside your comfort zone, but if you lead with your enthusiasm for how the products have given you smoother, younger-looking, more radiant skin, striking up a conversation with someone is so much easier.
Recently I saw party napkins that said, “Mingle Like You Mean It!” That’s great advice for a party, but it’s also a terrific mindset when it comes to promoting your business. I challenge you both to be a “Waldo” and to mingle like you mean it—you’ll probably soon discover that it’s next to impossible not to talk to people about your business everywhere you go!
By Kris Fairless
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