Saturday, February 11, 2012

Direct Sales

What makes our new business opportunity unique? Not only did they win the 2010 Direct Selling Associations "Rising Star Award for Excellence", but has been featured in many publications such as the latest one below…
“Dr. Katie Rodan and Dr. Kathy Fields bring their science-backed skincare directly to the public, becoming the first prestigious skincare brand to exit retail and enter the direct sales market. Rodan + Fields Dermatologists skincare line launched in high-end department stores in 2002 and quickly became a top seller. In 2003, The Estee Lauder Companies Inc. realized Rodan + Fields’ value and bought the brand, which continued to thrive. By all measures, Rodan + Fields exemplified success. So why did this company decide to pull its products from department stores and re-launch the brand as a direct sales company?
The answer is simple. Rodan + Fields founders Dr. Katie Rodan and Dr. Kathy Fields saw a trend among consumers who were unknowingly doing their own brand of marketing for the company. With that boost, Drs. Rodan and Fields seized the opportunity to reach the public in a more meaningful way. And the people responded, developing an even greater personal connection with the products and the company. 
To read the entire article follow this link!
http://www.directsellingnews.com/index.php/site/entries_archive_display/exit_

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